SS25 Ikigai 生きがい
Achrome celebrates the art of Ikigai and the different shapes
that surround it. Showcasing the craftmanship behind
Achrome’s ‘Fine Brushed Cotton Jersey’, a fabric knitted and
dyed entirely in Japan, this campaign is a tribute to research,
individuality and purpose.
Achrome celebrates the art of Ikigai and the different shapes that surround it. Showcasing the craftmanship behind Achrome’s ‘Fine Brushed Cotton Jersey’, a fabric knitted and dyed entirely in Japan, this campaign is a tribute to research, individuality and purpose.
At the heart of the campaign is Tetsuaki Kagioka.
Living by “Surfing and Friends are Gifted by God” tattooed on his
chest, he is a true legend in the region. Now 75, with a life spent
between Japan, Indonesia, and Hawaii, he runs his own surf
shop by the sea in Japan. Photographed and filmed in his space,
wearing the new Achrome Tee long-sleeve in black.
At the heart of the campaign is Tetsuaki Kagioka. Living by “Surfing and Friends are Gifted by God” tattooed on his chest, he is a true legend in the region. Now 75, with a life spent between Japan, Indonesia, and Hawaii, he runs his own surf shop by the sea in Japan. Photographed and filmed in his space, wearing the new Achrome Tee long-sleeve in black.
Each Achrome Tee is crafted from our ‘Fine Brushed Cotton
Jersey’ fabric. Using the most advanced brushing techniques on
extra-fine yarns, this fabric transforms into an almost down-like
finish: ultra-soft, weightless, and incredibly smooth to the touch.
Loved by friends of the brand and beyond.
Each Achrome Tee is crafted from our ‘Fine Brushed Cotton Jersey’ fabric. Using the most advanced brushing techniques on extra-fine yarns, this fabric transforms into an almost down-like finish: ultra-soft, weightless, and incredibly smooth to the touch. Loved by friends of the brand and beyond.
With an expertise knowledge, the most recent and advanced
process of brushing on the finest of yarns has emerged to create a
fine, downy like finish, so gentle and so soft. This very fine, high
gauge material is what gives born to our short and long sleeve
tees, a cashmere-like hand essential, beloved by friends of the
house.
The campaign goes global by bringing together our
friends from the worlds of fashion, design, art
and hospitality. It gets up close and personal as we asked them to be nothing but themselves in front of the camera and to share what keeps them going.
Photographed by Nicoló Giovannoni, these stills are an
expression of individuality and purpose. The cast
includes friend of the brand Chiara Formenti,
creative Rebecca Menichella, visual artist Catherine Leo,
hospitality entreprenuer Cosimo Gherardini and
graphic designer Federico Giuliani.
Photographed by Nicoló Giovannoni, these stills
are an expression of individuality and purpose.
The cast includes friend of the brand, Chiara Formenti, fashion creative Rebecca Menichella, visual artist Catherine Leo, hospitality entreprenuer Cosimo Gherardini and graphic designer Federico Giuliani.
